Hi, I’m Maïna. I’m a strategist, creative thinker, and builder of brands with 18+ years of experience across marketing, e-commerce, and brand development.
Over the years, I’ve helped launch and grow businesses around the world – collaborating with startups, global names, and everything in between. From florists to fashion, the arts to as seen on TV. One of my proudest chapters? Founding the underargument, a purpose-led lingerie brand that was stocked internationally and a storytelling platform that gained global recognition (The Guardian, Cosmopolitan, Glamour, The Independent, Dazed...) for challenging industry norms and celebrating individuality.
I like to channel my skills, experience, and energy into new projects and collaborations –big or small – but always in support of like-minded people driven by purpose. If you'd like to stay in the loop or work together, sign up to my newsletter or get in touch below.
Working on something I could help you move forward and need clarity now?
Book a 45-minute call below and get unstuck fast.
Book a 45-minute Clarity Call
Whether you're building a brand, launching something new, pivoting, or just feeling stuck, this 30-minute call is your space to untangle ideas, ask the right questions, and move forward with confidence.
Once you book, you'll receive a short questionnaire to fill out ahead of time. It gives me the context I need to understand your goals, challenges, and where you're currently at, so we can make the most of our time together. This means our session won’t be about vague advice, but focused on solutions, clarity, and actionable next steps tailored to you.
You'll leave the call with direction, and a clear idea of what to prioritize next. Whether you're feeling overwhelmed, unsure where to start, or simply want a sharp outside perspective, this is a great way to reset and move forward with purpose.
It’s also the perfect starting point if you're considering working with me on a project, giving us both clarity before diving deeper.